Monday, 3 October 2011

TERMS

Left third - usually where the main news story is positioned
Sell lines - explaining the title (brand identifier)
Credit - credit for the photographer
Splash/Flash - Visual graphic
Kicker - few words or a sentence leading you into the story
Teller - explains the kicker
Skyline - headline above mast head
Anchorage - explains photo or cover
Screamers - text the you would verbally shout, for example if exclamation marks where placed at the end of text.

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