Language -One of the things that VIBE consistently does throughout their various editions of magazine is that they will always use the large, bold and thick title VIBE. Also this form of title is one that is used with other music magazines such as ‘NME’ this clearly demonstrates that a large title must be a lot more appealing to the audience. Also VIBE will have one or more famous artists on the front of their cover; more often than not the artists they use are generally hip-hop, rap and R&B. This immediately shows to the reader what type of magazine it is just from its front cover, making it very clear from the front that the magazine is based on music, specifically in the Hip-Hop, Rap & RnB area. VIBE have made the image of the artist/s the largest one on the magazine cover, this demonstrates that they want to make it clear to the reader what the magazine will specify in for its best and main story. The purpose in doing this is that VIBE believes in they promote their most interesting story on the front cover and give the reader just a taste of what is inside.
Institutions - With VIBE I feel it has more an aim to entertain rather than inform. I feel a magazine which reviews charts and new releases would be a more informative magazine however VIBE includes articles such as stories from Eminem, who is a large Hip-Hop artist. He's put articles such as this in not to inform the reader but entertain them with his conversation, the magazine is publicised in a fashionable way with slang and a hip hop feel to it. It really is in its genre of music with artists famous in the genre all over the magazine with an adopted attitude which follows the genre.
Ideology - The ideology of this magazine is for new and alternative music to be portrayed to the public along with American Billboard chart music. They want the music scene to be "fresh".
Audience- Clearly this type of magazine is not aimed at an older aged people; I feel this magazine would be aimed at the 16-27 age group. My reasoning for this is that Eminem is an artist of a recent era, this instantly shows us that the magazine is formed around that genre of music, and everybody knows what genre of music these artists perform. With the audience I also feel that this edition is portrayed towards a male market, we can see this from the intimidating pose that Eminem has where he is staring straight into the lens of the camera. To be fair I highly doubt that many females would be interested in the intimidating glare towards the camera; this is why I feel the magazine is aimed towards a male market. Although women maybe a fan of Eminems music and would like to read this issue. Clearly the magazine offers inside information for fans interested in the hip-hop / rap genre. With the presentation of Eminemn it instantly tells us the genre of the magazine, the style and the information inside, I feel VIBE have portrayed themself in outstanding way to capture the eye of their target audience.
Representations - For this music magazine VIBE chose 50 cent and Eminem for their front cover. They are both represented in an intimidating and aggressive way, with both artists leaning forwards, wearing plenty of shiny, most likely expensive jewellery with a hard stare into the lens of the camera. Eminem and 50 cent are very close artists, if anybody is a true hip-hop or rap fan, they should know that Eminem kicked off 50 cents career, this gives VIBE the right to say ‘A conversations between brothers’ – because with their target audience being fans of this genre of music, they should be aware what the subliminal message is with that text.
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