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SESSION MASTHEADS

PLANNING FOR MUSIC MAGAZINE

Genre
Acoustic/Folk/Indie


Possible Names
Session
Plus
Hunger
The Acoustic Strings
Acoustic Fuse
Acoustic Folk
Alternative Acoustic
Live
Vivo - French for live
Atonal
Acoustic
Alvarez
MMM - Modern Music Magazine
AMM - Acoustic Music Magazine
Acustico - Spanish for Acoutic
Acoustiques - French for Acoustic

Target audience
15-25 year olds Front cover image
Female individual
Male individual


Costume for male
Check/denim shirt
Plain trousers
Hat/cap?


Costume for female
Summer/plain dress
Cardigan

Q MUSIC MAGAZINE AND LIIAR ANALYSIS

Language - The magazines logo is situated in the top left hand corner of the cover, it's bold and red so it stands out from the other features, the magazine's logo is also it's masthead. Lady Gaga is the main image on this cover, she is a well known and popular artists in the music industry. This magazine cover has a skyline at the very top telling the reader that is is 'The UK's biggest music magazine'. Spread out around the cover are small features which appear inside and there is also a splash graphic containing extra information. As like this cover, the barcode is in the bottom right hand corner, around the barcode is the price, issue number and date. There is also a screamer in the third left of the magazine.

Ideology - The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of the cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivaled access, world-beating exclusives and outstanding production values. This reputation is extended not only through the magazine but also across online, radio, TV and on into Q's unique events, which encompass exclusive, intimate live shows with major stars and the world famous annual Q awards.

Institutions - The editor of Q magaizne is Paul Reed former editor of the UK version Kerrang! Q magazine also has a radio station and a website which aslo provide readers with the lastests updates.

Audience - They have a readership of 120,000, Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent with 68% ABC1.

Representation - This particular Q magazine cover represents how Lady Gaga has risen throughout fame and the music industry, we know this because of the main story title which is 'Lady Gaga, HAS RISEN', so this gives us the impression that she's working her way up in the world. The cover also represents other music artists.

VIBE MUSIC MAGAZINE AND LIIAR ANALYSIS

Language -One of the things that VIBE consistently does throughout their various editions of magazine is that they will always use the large, bold and thick title VIBE. Also this form of title is one that is used with other music magazines such as ‘NME’ this clearly demonstrates that a large title must be a lot more appealing to the audience. Also VIBE will have one or more famous artists on the front of their cover; more often than not the artists they use are generally hip-hop, rap and R&B. This immediately shows to the reader what type of magazine it is just from its front cover, making it very clear from the front that the magazine is based on music, specifically in the Hip-Hop, Rap & RnB area. VIBE have made the image of the artist/s the largest one on the magazine cover, this demonstrates that they want to make it clear to the reader what the magazine will specify in for its best and main story. The purpose in doing this is that VIBE believes in they promote their most interesting story on the front cover and give the reader just a taste of what is inside.

Institutions - With VIBE I feel it has more an aim to entertain rather than inform. I feel a magazine which reviews charts and new releases would be a more informative magazine however VIBE includes articles such as stories from Eminem, who is a large Hip-Hop artist. He's put articles such as this in not to inform the reader but entertain them with his conversation, the magazine is publicised in a fashionable way with slang and a hip hop feel to it. It really is in its genre of music with artists famous in the genre all over the magazine with an adopted attitude which follows the genre.

Ideology - The ideology of this magazine is for new and alternative music to be portrayed to the public along with American Billboard chart music. They want the music scene to be "fresh".

Audience- Clearly this type of magazine is not aimed at an older aged people; I feel this magazine would be aimed at the 16-27 age group. My reasoning for this is that Eminem is an artist of a recent era, this instantly shows us that the magazine is formed around that genre of music, and everybody knows what genre of music these artists perform. With the audience I also feel that this edition is portrayed towards a male market, we can see this from the intimidating pose that Eminem has where he is staring straight into the lens of the camera. To be fair I highly doubt that many females would be interested in the intimidating glare towards the camera; this is why I feel the magazine is aimed towards a male market. Although women maybe a fan of Eminems music and would like to read this issue. Clearly the magazine offers inside information for fans interested in the hip-hop / rap genre. With the presentation of Eminemn it instantly tells us the genre of the magazine, the style and the information inside, I feel VIBE have portrayed themself in outstanding way to capture the eye of their target audience.

Representations - For this music magazine VIBE chose 50 cent and Eminem for their front cover. They are both represented in an intimidating and aggressive way, with both artists leaning forwards, wearing plenty of shiny, most likely expensive jewellery with a hard stare into the lens of the camera. Eminem and 50 cent are very close artists, if anybody is a true hip-hop or rap fan, they should know that Eminem kicked off 50 cents career, this gives VIBE the right to say ‘A conversations between brothers’ – because with their target audience being fans of this genre of music, they should be aware what the subliminal message is with that text.

NME MUSIC MAGAZINE AND LIIAR ANALYSIS

Language - The masthead for the NME magazine is recognisable as it is very popular. It stands out on the cover as it is bold, red and white, these colours stand off the cover as The Wombats are mainly wearing darker clothing.  The sell line also appears under the masthead. The font and writing on the cover is pretty much all in the same font. The masthead and in this case the main feature are in a larger font as it is the one piece of writing which needs to stand out on the cover most. This magazine cover uses a splash to promote a tribute session. Also on this cover is a bar code and date and small features which are included within the magazine. On the top of the cover features a skyline informing the reader which acts are preforming at Glasto. There are also small features and kickers,

Ideology - NME is a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage. (http://www.ipcadvertising.com/ipc-brands/2009/feb/03/nme)

Institutions -  Editor: Krissi Murison. Publishing Director: Paul Cheal. Publisher:Tracy Cheesman

Audience -  male/female 73% / 27%, the average age for the NME music magazine is 25 and the target market is men aged 17- 30. ABC1 - 73%

Representation - This magazine cover represents indie fans and what they love and who are passionate about music. They show pictures of the latest gigs and have reviews on them and interviews with band members, also they have pictures of bands and information about upcoming gigs and how to get your hands on tickets, it’s mainly a positive representation.

HAMMER MAGAZINE, CONTENTS PAGE - ANNOTATED