Language - The masthead for the NME magazine is recognisable as it is very popular. It stands out on the cover as it is bold, red and white, these colours stand off the cover as The Wombats are mainly wearing darker clothing. The sell line also appears under the masthead. The font and writing on the cover is pretty much all in the same font. The masthead and in this case the main feature are in a larger font as it is the one piece of writing which needs to stand out on the cover most. This magazine cover uses a splash to promote a tribute session. Also on this cover is a bar code and date and small features which are included within the magazine. On the top of the cover features a skyline informing the reader which acts are preforming at Glasto. There are also small features and kickers,
Ideology - NME is a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage. (http://www.ipcadvertising.com/ipc-brands/2009/feb/03/nme)
Institutions - Editor: Krissi Murison. Publishing Director: Paul Cheal. Publisher:Tracy Cheesman
Audience - male/female 73% / 27%, the average age for the NME music magazine is 25 and the target market is men aged 17- 30. ABC1 - 73%
Representation - This magazine cover represents indie fans and what they love and who are passionate about music. They show pictures of the latest gigs and have reviews on them and interviews with band members, also they have pictures of bands and information about upcoming gigs and how to get your hands on tickets, it’s mainly a positive representation.
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